News Summary
VCI Global Limited has announced its acquisition of Roots Digital Pte. Ltd., a promising digital marketing firm in Singapore, for approximately US$2.2 million. With impressive growth of 84% year-on-year and notable clients on its roster, Roots Digital is set to enhance VCI’s digital marketing capabilities. This strategic move aligns with the burgeoning digital marketing landscape, poised for significant growth. VCI Global aims to leverage this acquisition to expand its market presence and continue future growth initiatives.
VCI Global Limited Takes a Big Step with Roots Digital Acquisition
In an exciting development for the digital marketing landscape, VCI Global Limited, which is based in Kuala Lumpur, Malaysia, is pushing ahead with its acquisition of Roots Digital Pte. Ltd., a digital marketing firm situated in Singapore. The deal, which is valued at approximately US$2.2 million (roughly SG$3 million), represents a price-to-earnings (P/E) ratio of nearly 3.5, indicating solid growth potential.
Impressive Growth and Revenue
Roots Digital has been performing exceptionally well, reporting over US$3 million in revenue and close to US$0.9 million in profit for the year 2024. Over the past three years, the company has achieved an impressive 84% year-on-year revenue growth, showcasing a robust business model that seems to be resonating well with their clients.
Specialized in Performance Marketing
What sets Roots Digital apart is its specialization in performance marketing across various digital channels. They have built a strong reputation for maintaining an average customer retention rate of 24 months, resulting in significantly reduced churn rates. This speaks volumes about their ability to meet client needs and deliver effective marketing solutions.
Notable Clients and Partnerships
Roots Digital’s impressive client roster includes well-known organizations like the National University Cancer Institute in Singapore (NCIS), Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. Their status as a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG) allows eligible local SMEs to secure up to 50% funding for digital marketing services, making them a popular choice among smaller enterprises looking to enhance their digital presence.
Expected Synergies
The acquisition is anticipated to create valuable synergies between VCI Global and Roots Digital. This union is expected to enhance VCI’s market presence and capabilities in Singapore, particularly in key areas such as SEO, paid media, and social media advertising. By merging their expertise and regional insights, both firms aim to deliver substantial returns on investment (ROI) for clients spanning various sectors.
Market Trends Indicate Growth
The global digital marketing market is expected to explode to about US$1.2 trillion by 2033, with a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033. This growth is primarily fueled by increasing internet penetration and the growing need for businesses to establish a digital footprint.
A Strategic Move for Future Expansion
This acquisition is not just a standalone event; it’s part of VCI Global’s larger strategy for growth. The company has plans for future expansions and aims to broaden its service offerings to bring even greater value to its clients. VCI Global operates in multiple sectors, including Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity, all while maintaining a strong presence across the Asia-Pacific region, the U.S., Europe, and the Middle East.
Excitement in Leadership
VCI Global’s Group Executive Chairman and CEO, Dato’ Victor Hoo, shared his enthusiasm regarding this venture into Singapore and hinted at potential future acquisitions. He sees this move as a stepping stone toward enhancing their business strategy.
Innovations and Recent Moves
Recently, VCI Global has been making waves in the tech world by investing in AI startups, acquiring solar photovoltaic projects, and landing significant contracts for AI solutions. This consistent focus on innovation highlights their commitment to not just grow, but also adapt and thrive in today’s rapidly changing business landscape.
All in all, the acquisition of Roots Digital is shaping up to be an intriguing chapter for VCI Global, and it seems like they are just getting started.
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Additional Resources
- GlobeNewswire: VCI Global Advances Acquisition of Singapore-based Roots Digital
- Investing.com: VCI Global Expands into Singapore
- Business Insider: The Curious Journey of Qurious Media
- Statista: Singapore Digital Advertising Spending
- Wikipedia: Digital Marketing
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